We’re really considering phasing out using Google AdSense for Mobile with MoFuse, but there are a few problems with doing so.
1) It is overwhelmingly the more popular choice here on MoFuse. To put it in perspective, 98% of all revenue sharing mobile sites on MoFuse are using Google AdSense. Only 2% are using AdMob.
Why? Probably because every user already has an AdSense account, and signing up for AdMob might seem to be more of a hassle for them.
Google AdSense for Mobile is paying out no more than .02 a click on an ad, while AdMob is paying out between .16-.50 a click. Not to mention the click-through rate with AdMob is significantly higher.
What do you think? Should we force the change? How could we convince our users to spend the extra 2 minutes to signup with AdMob?