AdMob to discontinue mobile ad service beginning October 1st

As you may have heard, AdMob will stop serving ads to the mobile web beginning October 1st, 2011. At that time, requests for publishers using the ‘WAP’ site code will no longer return and display ads. Because of this, Google is recommending that all publishers using AdMob switch over to AdSense for their mobile ad content. Here are the instructions that Google is supplying:

1. Visit and log in with a Google Account.  If you
don’t have one, you can create an account for free at the following page:

2. If you haven’t set up an AdSense campaign before, check out the following
AdSense Quick Start Guide:

3. To learn more about how to utilize AdSense for mobile content, please see the following guide:

4. For more information on this recent development, please see the official release at

As always, please feel free to reach out to us with any questions at