You need to know if your site is motivating users to take action. Action Tracking will tell you if:
- They are clicking-to-call
- They are converting through your mobile storefront
- They are getting captured as potential leads
Understanding customer behavior and translating that into actionable data is essential if you want to maximize the impact and results of your mobile website. But getting that ‘actionable data’ in order to ‘maximize impact’ can mean a lot of work, and time is never a luxury. Fortunately, MoFuse has made capturing user event data simple. And fast.
Introducing: Action Tracking
Action Tracking, a new addition to our Advanced Analytics package, allows MoFuse mobile websites to monitor and track user interactivity throughout the mobile site. Integrated into Click-to-Call, Click-to-SMS, mobile forms and mCommerce features, MoFuse’s Action Tracking will not only track action volume, but it will also identify the user’s geographic location, the time the user activity took place, and the referring mobile webpage. It’s a powerful addition to any website, and perfect if you love landing pages. And when you’re ready to see what’s going on, generate a full report with the click of a button.
Action Tracking: Better Mobile Measurement, Better Mobile Management, Better Mobile Marketing.