Best Practices for NPO Mobile Websites

Mobile websites have quickly become a dominant channel through which not-for-profit organizations can connect and engage with the communities they serve.  Our new white paper, Mobile Web Best Practices for Nonprofit Organizations details best practices for creating mobile websites that drive successful membership and mobile giving campaigns, promote events, and offer outreach and support.

The white paper offers some quick tips, such as 5 Things Every Nonprofit Mobile Website Should Include:

1.  Sign up form

One of a nonprofit‘s most important assets is its list.  This list is used for membership drives, fundraisers, event invites, and general communication.  Make it easy for your visitors to sign up for your email, SMS or mailing list through a simple-to-use data collection form.

2.  Donation feature

NPO mobile websites can facilitate “impulse giving” from QR codes, socially shared links, and TV or radio calls to action.  It is critical to make your optimized donation form front and center on your mobile site so that visitors can donate anytime, anywhere.  Keep in mind that using a mobile website to collect donations can actually be more effective than text-to-donate campaigns because you are able to cut out the middleman (the carrier) and get immediate access to the funds.

3.  Contact information

Make it easy for your members and constituents to get in touch with a simple-to-use click to call or click-to-SMS button or business locator.

4.  Social sharing

We know that people spend more time accessing social networks from mobile devices than desktops so you also need to ensure that people can share your content with their social networks, such as Facebook and Twitter, from your mobile site. You might also want to consider incorporating polls, Twitter feeds, Flikr photos, and other social content.

5.  Current news

Mobile websites are one way to keep your visitors connected with what is happening in your organization.  Nonprofits should add RSS feeds for their blog, events, and press releases.  This content will keep the site fresh, provide a reason to come back, and help support mobile SEO efforts.

To learn more about the benefits not-for-profit (NPO) organizations can gain through a mobile website, download the complete white paper today.