Meet the Man Behind the Voice: Ted Weil

Ted WeilIf you’ve listened in on any of MoFuse‘s webinars, you’ve heard the voice of Ted Weil, our Director of Product and Client Services.  In addition, Ted works with our Partners to help them to get started selling mobile sites and using our platform. He’s also the man behind many of our training videos.

It shouldn’t come as a surprise that one facet of Ted’s role combines audio and technology, since he started out as a music major in college, with an interest in music technology.  After graduation, Ted spent time working for a number of music technology companies in various roles, preparing him for the unique environment that is a tech start-up.  Before coming to MoFuse, Ted was Product Marketing Manager and Integration Specialist at Andera, a banking industry solutions company.

Ted plays a critical role at MoFuse, involved with product development, client services and customer support, marketing and communications, and media production.  Since he interfaces with clients every day, we wanted to pick his brain and see what insights he could offer to small businesses.  This is what he had to share:

What are some of the top questions you get from businesses and partners looking to go mobile?

Businesses are still asking “Why Mobile?”  Our job is to communicate the value of the mobile web, and then demonstrate how to best realize the full value of mobile through the use of the right tools, strategies, and tactics.

What mobile trends do you see facing small businesses in 2013?

One big trend is for traditional brick and mortar businesses to incorporate mobile.  They should be driving hard to evolve into “brick and mobiles.” Retailers can leverage the mobile web to fight back against the Internet. It sounds odd, but it’s true. The mobile web is enabling local businesses to more effectively capture mobile consumers, and helping those businesses get back to competing on what are arguably their greatest differentiators from online merchants: greater purchasing convenience and personalized customer service.

I lived outside of Boston for a number of years, and worked at the flagship retail store for a, now unfortunately defunct, music retail chain. We were helpless to do much about customers who would come in to the store to demo an instrument, and then make their actual purchase at either an online retailer, or, a low-priced competitor. But now, mobile changes that.

As a marketer, I’m really excited about the developing mobile technologies that now allow brick and mortars the ability to deliver customized, relevant, targeted messaging to interested consumers, and to deliver those messages at times when they can have the most impact – in this case, even when their customers are in-store, shopping that store’s products or services. Whether it’s geo-location driven mobile advertising, SMS-based marketing campaigns, or mobile coupons that support digital or POS redemption – these are all incredibly powerful tools that retailers can now use to engage and capture their local and in-store audience.

What is your advice for businesses and partners building mobile sites?

Do your homework, or hire somebody who’s done theirs. There’s no way anyone can well understand the unique sales and marketing demands that the increasingly mobile world is bringing with it, unless they’ve done the work required to understand the mobile landscape, and the current and future trends and technologies that are responsible for opening up all these exciting, new doors.

But I get that it’s a lot, especially if one isn’t sure where to start. Luckily, there are a number of companies that are already mobile veterans, and most are very, very good at what they do. There’s a very real benefit to finding and working with people who both know the mobile web, but who also understand how to best leverage current and future technologies in order to accomplish what is every businesses’ main goal – to make money. MoFuse really is a great example (as unbiased as I can be) of a company that has focused on helping businesses master and succeed in the mobile space since 2009. Yes, we offer an industry leading mobile web platform, but there’s a great deal more under our metaphorical hood that can help businesses go beyond just ‘going mobile’, in order to actually show measurable success in the mobile space.

What do you look for on a mobile site? 

I look for the user experience. Steve Jobs hated barriers between people and technology and one of his driving design goals was to remove as many barriers as possible. A well designed mobile site can go a long, long way in removing usability barriers between people, the internet, and the information or action that a user is specifically looking for on the internet.

Do you have any favorite mobile sites? What about apps?

As far as mobile sites: m.mofuse.com .  Favorite apps: Hands down, the sanity nurturing iApp, Naturespace. I’m also nearing the completion of my MBA, and am using my reclaimed free time to begin rekindling my musical pursuits.  I recently discovered a fantastic application called ‘Jamn’ that’s helping me shake the rust off my music theory chops.

What type of phone do you carry?

I’ve been an Apple devotee ever since my dad surprised the family with an Apple IIe for Christmas one year. iPhone all the way.

Want to hear more from Ted? Tune in to an upcoming webinar, where he regularly shares his mobile and design expertise.

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