Mobile Website Search – Simple Tip # 1

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Getting a mobile website or a mobile landing page is your first step to driving more business to your business with mobile.  While you create a mobile website, there are a few things you can do to assure a better ranking in the search engines.  These are simple tips to make your site more ‘findable’ by search engines.

Tip #1:  Make Your Mobile Site Title Relevant

This is an easy one to do.   When you name your mobile site you will want to include popular keywords for your business.  Most important, mobile is about location!  So a great tip is to put your company’s location first in your mobile site name. Then add your business name and perhaps some relevant keywords.  Separate the location from the business name; we like to use the “|”  symbol to break up the look.  The purpose of the break is just for the way the page title looks.  Keep the page title to 66 characters or less.

Here are some great examples of how to form your page titles:

New Orleans, LA | Hair Therapy Beauty Salon

Bentonville, Arkansas | Riverwood Grille, Steaks, Seafood, Chops

Pittsburgh, PA | MJ Auto Service Center, auto repair, maintenance

For more tips about getting your mobile website or mobile landing pages found with search techniques, visit our “Getting Your Mobile Site and Business Found” page.

 

 

 

50 thoughts on “Mobile Website Search – Simple Tip # 1

  1. Page titles are very important for regular websites, so I don’t see why it shouldn’t be the same for mobile sites. One thing business need to be focused on is actually implementing a mobile site. Many sites I visit don’t even have a mobile version. I tend to exit these sites quickly because I don’t want to scroll to the left and right.

  2. Landing Pages is very important for any website specially for mobiles website. Its is very important to use the primary keywords in landing pages. Google n other search Engine gives 40% Priority to keywords used in URLs. This is my one of SEO secret.

  3. Isn’t this the same principle that goes into normal SEO? I’m a little confused as to how mobile search really differs. I guess google ranks sites differently depending on their mobile compatibility?

    • Hi Jason,

      Yep! It does appear to be pretty much the same. This article is both targeting those who may not have been aware of the need to follow SEO best practices with mobile websites as well as desktop sites, and, the ~45% of local businesses who don’t have a desktop site, period.

      As far as how it actually does differ: There’s conflicting information out there that states mobile sites are ranked somewhat separately and differently from desktop sites vs. no, they’re not. We haven’t seen much difference, but that’s more observational than empirical. However search engines are always evolving so while the whole mobile vs. desktop SEO may not (appear) to have a huge impact now, it may in the near future as adoption of the mobile continues to grow and (potentially) influence the future development of search engines.

    • Hi Zartasha, great question. A responsive site can be thought of (in a nutshell) as a desktop site that is able to dynamically configure its layout to ‘fit’ well into the display of any device that might be used to access it. To borrow from Bruce Lee, it allows a website to “be like water”. A lot of pro’s to responsive sites, but responsive it’s always the best choice. Most mobile users don’t want or need all of the content that may exist on a desktop site, but a responsive site won’t readily prioritize what content is displayed for desktop vs. mobile users. And mobile users are very, very sensitive to the mobile experiences that businesses provide them. Not all responsive sites display well responsively, there can be image resizing issues, and certain desktop features and website functionality may not translate well across all devices.

      By contrast, a mobile site is a site built specifically to be well optimized for mobile devices, from content to features. In most cases, where offering an excellent mobile user experience is a priority, this is often a better way to go as it allows for a greater degree of control over the building of that user experience.

  4. great i never actually cared about making my website good for visitors via mobile but in 2013 a lot’s of thing has changed there is now ipads iphones and those tips will definitely give me some help

  5. To get success in any online business today, targetting mobile users is must follow strategy. Thanks for this nice article to format mobile pages

    • Hello! It does have an impact, but does it matter? It depends. Ideally, you want to prioritize your title structure based on whatever it is that you want to rank for. In this article’s case, it’s primarily speaking to local businesses whose primary business comes from local traffic. It’s more likely that, that traffic will use locations in their search terms as that will be a priority for them. When defining a site title then, that should be a priority for you. But if location is NOT a priority then you’d likely want to structure your title so that your product or service is prioritized. Yet another approach would be to create titles based on the most popular search phrases used to find your site.

      A great example is to jump over to Google, and enter: SEO companies in New York.

      Visit a number of those sites and keep an eye on the titles they use. You’ll see that many of their titles prioritize terms along the lines of: “SEO New York City”. In this case, the company has prioritized their offered service over location, while also using what may likely be the most common search phrase used as per their analytics reports.

  6. Today every business needs website, website is not only the solution that you have it requires rank well in search engine.. website should be user friendly.Now days most of user come from mobile therefore Mobile version website rank and get position well..thanks for sharing this post

    • Hello! I’d start with a regular webpage/site with the plan to build out a mobile site once that page/site is together. Mobile users are typically more action oriented and benefit from sites that offer less content but more actionable information and features (for example: contact information and a click-to-call feature), while desktop users tend to be more in research mode and so tend to prefer more content and don’t mind deeper navigation requirements. This creates two very different audiences with different priorities and needs. Mobile users are also very sensitive to the user experience provided to them (or not provided to them), and past research has shown that their buying decisions are influenced by their mobile experiences (see: http://www.howtogomo.com/en/d/why-go-mo/#reasons-mobile-matters).

      tl;dr: It’s usually worth having both a regular webpage and a mobile page. I’d start with a regular webpage first because building a mobile site from desktop content is fairly easy copy/paste at that point (just remember to prioritize your content!). It’s also easy to integrate the two so that they work together seamlessly.

  7. Nice article. More companies do need to a have a mobile website strategy. However, some of the solutions offered are extremely expensive to implement . Most small businesses should be fine with a simple static page of some sort with a quick call to action and the most obvious info people are looking for. Anything is better than constantly needing to zoom in to see info and go from form field to form field (in a non-optimized form). Entertainment sites have a tougher job at hand since most pages really do need an optimized version. I hope they used a WordPress based theme and can use ready made Plugin like WP Touch.

    • They are, yep. Again then general rule of thumb is to build the title of your website based on the keywords your customers are prioritizing in order to find you. So if most of your customers are prioritizing location, put location first. If most of your customers are prioritizing your services or products, put those first. How do you know what they’re prioritizing? Check out your analytics data which will show you the keywords your search engine traffic is using.

  8. To get success in any internet business today, targetting cellular customers is must follow technique. I think google rankings sites in a different way based on their cellular compatibility?

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