When Is a Link Element, Not Just a Link Element?

A quick MoFuse feature tip this week, as I know we’re all (in the U.S. at least) gearing up for the upcoming holiday weekend. One question I hear fairly often is, “Is it possible to create a “Click-to-Email” or “Click-to-SMS” button on the MoFuse platform?”

 

Answer: Yes! And it’s easy.

 

Link

The ‘Link’ site element’s core function is pretty self-explanatory. It allows MoFuse users the ability to create a clickable button or bar that looks just like those that are automatically created with a new mobile web page, only with a custom-defined target URL.

 

What’s great about Link is that it’s not limited to http:// URLS!

 

Want to set up…?

 

  • Click-to-Email: Use the mailto: tag.
  • Click-to-SMS: Use the sms: tag.

 

Fer instance:

Link Example

New MoFuse Feature Released – Enhanced SEO Support!

SEO_Drop

It’s important to have a mobile site, and I’ve covered the whys in past articles. But once you have your mobile site up and running, as important as form is, it also needs to be functional.

 

Mobile sites should be helping businesses connect with their customers. The first step to driving those connections is getting where your customers are. The second step is getting out in front of them so you get noticed. So how’s that accomplished?

 

Search + SEO

 

Mediative’s “Spotlight on Local Mobile Consumer Behavior” reports that over two-thirds of mobile consumers use search engines like Google or Bing to find local businesses. Simply, this means a local business wants their mobile site to be easily found by these search engines.

 

It’s not just about getting found though, because search engines tend to return pages of results. As important as it is to be found, one also wants to rank well in the results (meaning show up higher on the list of returned websites), so customers are more likely to notice you over your competition. One way to drive your page ranking is by helping search engines know that your site is relevant to what’s being searched for.

 

Enter: SEO

 

A new feature release introduces full support for SEO page titles, page descriptions and keywords. Not only can individual pages be ‘SEO’d', but we’ve also included the ability to enter in SEO defaults for an entire mobile site as both time saver and safety net.

 

For more specific information about these new features: http://help.mofuse.com/entries/24139266-Adding-SEO-to-Mobile-Sites

 

New to SEO? Then just start here: http://help.mofuse.com/entries/24125912-SEO-Basics

 

Have a MoFuse account? Then you’ve already got access to these new features! Just log into your account! Don’t have a MoFuse account but know you need to ‘go mobile’? Take advantage of our 14-day free trial! To sign up: CLICK HERE!

 

Mobile Websites Build Your Business – Getting Mobile Traffic

 blue traffic

Mobile website traffic is on the rise. Mobile traffic to local business sites saw tremendous growth in Q4 2012 at 27%. Traffic to local sites is growing faster than mobile traffic generally across the internet. For some businesses mobile traffic is higher than desktop.  Yelp said that 55 percent of all its searches are now from mobile.  You should be grabbing some of that traffic for your own business!

To capture your mobile traffic you need to integrate your mobile website with your desktop site. The reason: any time a mobile website viewer is clicking your desktop URL they will automatically be brought to the mobile website. This will ensure the best results for your mobile viewers – which are on the rise – and ultimately those viewers will build your business.  Redirecting traffic is key to promote your mobile website and build your business.

We offer a quick and easy way to integrate your mobile website with desktop so you capture your trafficredirect icon.  It starts with what  is called ‘automatic redirect code’ which can be found on the dashboard. 

You simple click the button to copy the redirect code and then paste it anywhere between the <head> and </head> tags for of your Desktop web site.

If you are not sure how to get to your desktop code – we have  ‘quick steps’ for a number of common and not so common hosting providers.  These  “how to’s”  in the Knowledge Base .  Here is a quick link to the Knowlege Base page focused on Redirect. 

Also if you need extra help we are here!  Please contact us at support@mofuse.com