Creating a mobile website can be intimidating to many people. Don’t stress, you’re not alone! There are many ways that you can create mobile websites and design matters. Success means customers can access your mobile site and buy more from your business.
Here are 5 tips to design a mobile website that delivers customer engagement which is the pathway to more business.
1. Test Navigation
Since visitors to your mobile are in a mode where ‘speed matters’, you’ll want to keep in mind how easy it is to navigate to get the information they really need. Most important to a mobile viewer: How can they reach your business. That means easy to find click to call and directions to your business. Before publishing your site to the web, check to make sure all of your links work and that the user does not have to scroll aimlessly through your site to find important information. Having straightforward and compact menus will help to make the experience of visitors more satisfactory.
Mobile viewers are a bit impatient. The more the visitor has to scroll, the more time it gives them to lose interest or simply get annoyed with having to do more work than they intended.
2. Color Choice – Keep It Simple and Easy To Read
In most cases with mobile websites, it is safer to use a simple layout and color theme. An even safer bet is to use the preset templates MoFuse provides to get an idea of what works. A light font color on a dark background or a dark font color on a light background seems to be the formula that most websites use. Colors should not distract the user from content. In other words, a visitor who is trying to learn about an organization should not be mesmerized by the beautiful shade of magenta chosen for the font color. More importantly the user should not have to strain their eyes because of conflicting colors. Remember, people will be looking at your site at the beach in the sunshine and you’ll want to make sure people can see what is on the site.
3. Readable Font Size
The screens on mobile devices have gotten larger over the years, but it is essential that the text on your mobile site is easy to read. As mentioned earlier in this post, mobile device users are usually on the move and want what they are looking for almost immediately. Once you have chosen the right colors for your site, now it is important to make sure the font size is comfortable to read. The screens on these mobile devices have gotten bigger, but some are still small enough to be annoying to read on. MoFuse will resize the mobile site based on the handset, however you’ll want to make sure the font size is overall – very easy to read on mobile.
4. Connect Social Media
Lets face it, we live in a world of Facebook addicts and Tweeting fiends. Giving your visitors the option to share something from your site to their social media websites gives your organization additional publicity. Linking your mobile site to social platforms even helps your search rankings! Think about it from both directions. Post your mobile site URL to your Facebook, Google+, LinkedIn and twitter feeds. Pin an image of your mobile site to your Pinterest account. Then make sure you have social buttons available on your mobile site so your viewers can share and ‘like’ your mobile site. This allows for people to share information from your mobile site on their timelines and Twitter Feeds!
5. Think About Site Purpose First!
This may sound obvious and every website has a different purpose. Important information should always be towards the top half of your mobile site. Since each site has a different purpose, the decision on what information is most important varies for each business. Having contact information easily accessible in the top portion of the site may be beneficial in creating sales either online or on location. What are the needs of your targeted audience? Do they need to physically come to your business to buy a tasty burrito? Do they need to contact your business to ask about a last minute Father’s Day gift they want to purchase? What each website designer chooses as the most important information varies, but allowing visitors to contact your organization and find your location can help in generating sales.