Yes, You Can Integrate with Google Analytics!

Last week Google launched a new mobile analytics tool, and we’re right behind them! If you have a Basic, Small Business or Ultimate plan, you now have the option to integrate your site with Google Analytics.

The new Google mobile analytics tracks two basic categories of user interaction, page views and events, for iPhone and Android applications.

On the MoFuse side, we give you two options for how you want to integrate your site with Google. You can

  1. Run all of your analytics for your mobile and desktop site into one Google Analytics site profile, or
  2. Set up separate Google Analytics profiles for your mobile and desktop sites

Clients ask us all the time, “Why can’t I integrate with Google Analytics?” Up until now, we’ve had to tell everyone that it wasn’t possible because Google Analytics (like most web analytics packages) is Javascript-based, and Javascript simply doesn’t work on the vast majority of handsets, so you only get a limited snapshot of your site’s traffic.  With this new mobile analytics tool at least we can now reply, “Yes, you can integrate with Google!”.

You can read more about what Google has to say on the Official Google Blog, and you can get started right away by going to Google Tools page on MoFuse, choosing Google Analytics, and following the instructions.

This integration and tool is new to us too, so as always, please let us know what you think by sending us an email at