Best of the Mobile Web: Mobile is Heating up for the Holidays

Here is our latest round up of what is happening in the world of the mobile web:

1. ”16 Percent of Shoppers to do Most of their Holiday Shopping via Mobile,” from Mobile Commerce Daily

A new MarketLive survey reveals that…mobile devices will be heavily used by consumers this holiday season with 16 percent of consumers plan to do all or most of their shopping via a smartphone or tablet this holiday season, up from just 3 percent a year ago. Additionally, 29 percent of consumers plan to use their mobile phone to research gifts prior to a store visit, up from 12 percent a year ago.

Read the entire article or Learn how to make your site ready for mobile holiday shopping

2.  ”Mobile Now Over 16 Percent of Total Web Traffic,” from MarketingLand

Shareaholic presents some new mobile stats that show mobile traffic has climbed to more than 16 percent of overall web traffic…By comparison StatCounter puts mobile at just under 11 percent of overall web traffic in the US.

Read the entire article

3.  ”64 Percent of Smartphone Restaurant Searchers Complete within an Hour,” from Mobile Commerce Daily

Mobile searches related to restaurants are more locally driven and more urgent than for categories such as travel and auto, with a conversion rate of nearly 90 percent, according to a new report from xAd and Telmetrics.

Read the entire article

4.  ”56 Percent of Holiday Shoppers will Engage in Showrooming,” from Mobile Commerce Daily

The practice of showrooming is likely to play a key role in the upcoming holiday shopping season, with 56 percent of shoppers saying they will compare prices online using a smartphone, according to a new study from Accenture.

Read the entire article 

5.  ”Consumers Spending More Time with Mobile as Growth Slows for Time Online,” from eMarketer.

The shift to mobile is on. According to new estimates by eMarketer, time spent using mobile devices for activities such as internet and app use, gaming, music and others has more than doubled in the past two years among US consumers. This year, the amount of time consumers spent using mobile devices—excluding talk time—will grow 51.9% to an average 82 minutes per day, up from just 34 minutes in 2010, eMarketer estimates.

Read the entire article

What is on your radar? Leave us a comment below.

 

 

Store Locator – For Stores…and More!

It’s not just about driving traffic to your mobile site, but it’s also about using your mobile site to drive traffic to your place of business or provided services. Fortunately, the solution for this is already available on the MoFuse Mobile Web Platform.

The MoFuse Store Locator is a surprisingly versatile mobile web based tool that mobile site designers can use to help their mobile visitors find anything from restaurants, store fronts, medical offices, churches, and more!

Have a franchise or multiple store or office locationsHelp your customers find the closest location to them!

Hosting an upcoming event or a series of events? Make it easy for your guests to get where they’re going!

Are you using your mobile site to drive local tourismEnhance your visitors’ experience by making it easy for them to find local landmarks or places of interest!

Creating a Store Locator file is easy. Simply fill out an Excel template with information for each location and then upload it within your MoFuse dashboard. Then add that Store Locator site element to your mobile site like you would any other site element. Your mobile site visitors will then be able to find locations within 100 miles of a given zip code (US & Canada only). They can also choose to take advantage of the GPS function of their mobile phone and using the ‘Use Current Location’ option, use their current geo-location instead – a feature that works anywhere in the world for domestic or international addresses!

 

Top Pet Peeves When Viewing Desktop Websites on Mobile

A recent study from Google shows that 72 percent of consumers expect companies to have a mobile-friendly website, yet 96 percent of browsers have experienced sites that are quite unfriendly on mobile.  So what do consumers hate most about viewing desktop websites on mobile?

Here are a few of the top pet peeves:

  1. Sites that aren’t formatted for the mobile screen.  If consumers click on your site and they don’t like what they see, 61 percent of consumers will turn to a competitor.
  2. Sites that take too long to load.  Studies have shown that 60 percent of users expect a mobile website to load in three seconds or less.
  3. Sites built in Flash.  Despite the much decried death of Flash, many companies, especially restaurants and salons, love to create beautiful websites using Flash.  The problem is, Flash simply doesn’t work on iDevices.  With 40 percent of mobile searches having local intent, businesses beware if you are still using Flash.
  4. Redirects to the home page.  Don’t get me wrong, redirecting mobile browsers from your desktop site to your mobile-friendly site is generally a very good idea, especially when it comes to people searching for your business.  However, if someone has clicked a link to a specific piece of content and you automatically redirect to your mobile-friendly home page, they are going to get frustrated.  With 36 percent of all email being opened on a mobile phone and people spending more time accessing social networks from mobile devices than desktops, this type of deep link optimization is required.   At a bare minimum, always include an option to view your full site.

So we know that people don’t like viewing desktop websites on mobile.  They prefer mobile-friendly sites.  So what can you do to make your site more mobile friendly?  Here are some tips:

  1. Make all your content accessible in four clicks or less
  2. Include a prominent click-to-call and click-to-SMS buttons
  3. Allow visitors to email your business directly or use a contact form
  4. Make it easy to search your site
  5. Offer social sharing options via Facebook, Twitter, email, and others
  6. Include a location finder with interactive maps and directions
  7. Provide a link to your full site
  8. Use big buttons and keep it simple
  9. Remember to include the hours you are open
  10. If you have an app, include a link to download
Remember, if you don’t have a mobile-friendly website, your brand will suffer.  But the good news is that if you do have a mobile-friendly site, 67 percent of consumers would be more likely to buy from you.  So, don’t frustrate your customers, if you aren’t already mobile, get a mobile-friendly website today using MoFuse.

 

Best of the Mobile Web: SMBs are Thinking Mobile

Here is our latest round up of what is happening in the world of mobile web this week.

Best of the Mobile Web:

1. “Survey: 49 Percent of SMBs to Incorporate Mobile into their Marketing Efforts Next Year,” from MarketingLand.

A new survey sponsored by mobile lead-gen provider Pontiflex found that 49 percent of small businesses (SMBs) are “somewhat likely or very likely” to incorporate mobile into their marketing efforts in the next year.

This points to the need for SMBs to establish a mobile presence through landing pages or a mobile optimized site. Even Groupon agrees. Read the entire article

2. “Young Adults, Teens Lead Smartphone Owners,” from Mashable.

The report [from Nielsen] released earlier…shows that smartphone owners ranging between 25-34 years of age increased 15% since July 2011. That means 74% of that age group now own smartphones. Read the entire article

3. “How Mobile Can be a Bridge to In-store Shopping,” from Ad Age.

A recent Google research project found that 80% of searches on smartphones are spontaneous, as opposed to planned, and nearly half of those are goal-oriented. Often those goals are purchases. Read the entire article

4. “Infographic: Men are Bigger Mobile Shoppers than Women,” from MobileMarketingWatch.

According to uSamp:

  • 27% of males purchase consumer electronics on mobile vs. 8% of females
  • 23% of males purchase movie and event tickets on mobile vs. 11% of females
  • 30% of males purchase digital content on mobile vs. 20% of females
  • 13% of males purchase food and drinks on mobile vs. 8% of females
  • 8% of males purchase office supplies on mobile vs. 4% of females
  • 8% of females purchase cosmetics on mobile vs. 2% of males

Check out the infographic here

5. “Bloomberg Exec: Mobilize, Don’t Miniaturize When Designing for Mobile,” from Mobile Marketer.

A Bloomberg executive…said although responsive design is ideal for many marketers, blindly taking modules that have been put together for a specific screen size and realigning things to fit is not a good approach. Read the entire article

What is on your radar? Leave us a comment below.

Google Maps Street View Now Available

Google has rolled out its Street View technology to mobile maps.  You don’t have to do anything – its already live on your mobile site if you use our Map Element.  If you have a mobile map element live on your MoFuse mobile website, your viewers can open the Google Map simply by pressing the actual map on their smartphone screen.  When the map opens, they can choose the Street View.

Just launched from Google and it already works on your mobile sites today!  Here’s an example of what it looks like on the phone: