It’s not just about driving traffic to your mobile site, but it’s also about using your mobile site to drive traffic to your place of business or provided services. Fortunately, the solution for this is already available on the MoFuse Mobile Web Platform.
The MoFuse Store Locator is a surprisingly versatile mobile web based tool that mobile site designers can use to help their mobile visitors find anything from restaurants, store fronts, medical offices, churches, and more!
Have a franchise or multiple store or office locations? Help your customers find the closest location to them!
Hosting an upcoming event or a series of events? Make it easy for your guests to get where they’re going!
Are you using your mobile site to drive local tourism? Enhance your visitors’ experience by making it easy for them to find local landmarks or places of interest!
Creating a Store Locator file is easy. Simply fill out an Excel template with information for each location and then upload it within your MoFuse dashboard. Then add that Store Locator site element to your mobile site like you would any other site element. Your mobile site visitors will then be able to find locations within 100 miles of a given zip code (US & Canada only). They can also choose to take advantage of the GPS function of their mobile phone and using the ‘Use Current Location’ option, use their current geo-location instead – a feature that works anywhere in the world for domestic or international addresses!
A recent study from Google shows that 72 percent of consumers expect companies to have a mobile-friendly website, yet 96 percent of browsers have experienced sites that are quite unfriendly on mobile. So what do consumers hate most about viewing desktop websites on mobile?
Here are a few of the top pet peeves:
- Sites that aren’t formatted for the mobile screen. If consumers click on your site and they don’t like what they see, 61 percent of consumers will turn to a competitor.
- Sites that take too long to load. Studies have shown that 60 percent of users expect a mobile website to load in three seconds or less.
- Sites built in Flash. Despite the much decried death of Flash, many companies, especially restaurants and salons, love to create beautiful websites using Flash. The problem is, Flash simply doesn’t work on iDevices. With 40 percent of mobile searches having local intent, businesses beware if you are still using Flash.
- Redirects to the home page. Don’t get me wrong, redirecting mobile browsers from your desktop site to your mobile-friendly site is generally a very good idea, especially when it comes to people searching for your business. However, if someone has clicked a link to a specific piece of content and you automatically redirect to your mobile-friendly home page, they are going to get frustrated. With 36 percent of all email being opened on a mobile phone and people spending more time accessing social networks from mobile devices than desktops, this type of deep link optimization is required. At a bare minimum, always include an option to view your full site.
So we know that people don’t like viewing desktop websites on mobile. They prefer mobile-friendly sites. So what can you do to make your site more mobile friendly? Here are some tips:
- Make all your content accessible in four clicks or less
- Include a prominent click-to-call and click-to-SMS buttons
- Allow visitors to email your business directly or use a contact form
- Make it easy to search your site
- Offer social sharing options via Facebook, Twitter, email, and others
- Include a location finder with interactive maps and directions
- Provide a link to your full site
- Use big buttons and keep it simple
- Remember to include the hours you are open
- If you have an app, include a link to download
Remember, if you don’t have a mobile
-friendly website, your brand will suffer. But the good news is that if you do have a mobile
-friendly site, 67 percent of consumers
would be more likely to buy from you. So, don’t frustrate your customers, if you aren’t already mobile
, get a mobile-friendly website
today using MoFuse.