Last year, according to a report from Javelin Strategy and Research, consumers spent more than $20.7 billion shopping using mobile devices. This year, a MarketLive survey tells us that 16 percent of consumers will be doing all or most of their holiday shopping by mobile. Even when they aren’t purchasing via mobile, we know they will be using their smartphones and tablets to compare prices, look up retail locations, and share items they like with friends and family.
Is your business ready for mobile holiday shopping?
If not, you need to be. A recent study from Google shows that 67 percent of consumers surveyed are more likely to purchase from a mobile-friendly site, while 79 percent of people who find a site difficult to use on their mobile devices will leave and look for another site.
How to Make your Mobile Site Holiday Ready
1. Make your Retail Location Easy to Find
Using a store locator, which uses either GPS or zip code look up, you can easily direct shoppers to the nearest retail location. If you are a small or local business, you want to make sure your location is easy to find. Using a Map It element, which is linked directly to Google Maps, you can easily provide accurate directions to your location.
2. Set Up M-Commerce to Sell Direct via Mobile
M-commerce capabilities allow shoppers to purchase directly from your mobile site using Google Checkout or PayPal. You can utilize Action Tracking to see exactly which products are most popular and how many people are converting and purchasing via your mobile site. To learn how to set up m-commerce on your MoFuse site, watch this video.
3. Drive Sales with Mobile Coupons
Mobile coupons are an effective way to drive sales and can be used in conjunction with a QR code or SMS campaign. For example, you can include a QR code in your local advertising or in-store displays. The user scans the code and brings up the coupon, which can be presented at the point of sale.
4. Encourage Visitors to Sign Up for Sale Info
Utilize a form builder to create a data collection form that encourages visitors to sign up for future sale information, which can be delivered via email or SMS. When combined with a QR code, shoppers can sign up on the spot.
5. Offer Sharing Options
Make it easy for shoppers to share items on their wish list with social sharing options like Share on Facebook, email, text/SMS, Twitter and more.