Here is our latest round up of what is happening in the world of the mobile web:
1. ”Mobile Drives Adoption of Social Media in 2012,” from TechCrunch.
Consumers now spend around 20 percent of their total time online using social networks via their personal computers, and 30 percent of their time online visiting social networks on mobile, the report found.
2. “Millennials Keep Connected on Ever-More Devices,” from eMarketer.
A March to April 2012 survey from the Pew Research Center’s Internet & American Life Project found that those ages 18 to 29 were more likely than any other age group to engage in real-time mobile activities ranging from coordinating social gatherings to reviewing a business or restaurant.
3. “Mary Meeker Releases Stunning Data on the State of the Internet,” from Venturebeat.
- Meeker’s data show 2.4 billion Internet users worldwide, a number that’s still growing eight percent yearly.
- There are 1.1 billion smartphone subscribers worldwide — but that’s still just 17 percent of the global cellphone market.
- 29 percent of adults in the U.S. now own either a tablet or an e-reader.
- Mobile devices now account for 13 percent of worldwide Internet traffic, up from 4 percent in 2010.
4. ”Forrester: 48 pc of Mobile Phone Owners Access the Web, Social Media, and Apps Weekly,” from Mobile Marketer.
Forrester classifies the 93 percent of mobile phone owners into five categories – super connected, entertainers, connectors, communicators and talkers.
The super connected group makes up the largest amount of users with 48 percent of mobile owners. These users access the mobile Web, social media and applications on their devices weekly. This group uses their mobile device for everything from checking news to shopping, opening up possibilities for marketers to use new mobile marketing programs.
What’s on your radar?