The Value of Mobile Websites

As with any marketing channel, there is always the question of value. Mobile websites are an important new marketing channel. How much ‘R’ will I get on my ‘I’, and in what sort of time frame? Regardless if your desired return is measured in revenue, sales, new leads, search engine ranking, or ‘other’, that return needs to justify the investment for any particular channel to have value.   

 

The mobile web is still a very new and maturing channel, and because of that, the tools that are available that offer actionable insight (keyword: actionable) are also in a state of maturation and development. Mobile analytics can offer an incredible window into customer context and engagement. But in many ways, it can just be all so much data, and data alone doesn’t communicate or demonstrate actual value.

 

google value of mobile calculator

Google recently released a really slick, neat-o tool designed to help users use their data to understand the value that mobile is giving them.

 

Outside of the utility of this new ‘mobile value calculator’, one of the most important takeaways is that the calculator is designed around measuring cross-channel mobile marketing strategies. For those of you who have attended any of our past webinars, this is a concept you should be familiar with. We tend to bring it up frequently. Why? Because therein lies the true value of mobile marketing. Its ability to be everywhere.

 

You can check out Google’s “Value of Mobile” calculator for yourself here: http://www.howtogomo.com/fvm/en/d/

 

And If you haven’t started “going mobile” yet, well, go on! Do it! But you don’t have to take your first steps alone. That’s where MoFuse comes in!

 

Looking to get started on the mobile web? We make it easy!

-  SMS Text Marketing is the perfect next step. We make that easy too!

 

Platform Update: High Resolution Images Enhance Websites On Mobile

Once upon a time, mobile devices and mobile networks were constrained by low res displays and low wireless data network speeds. The MoFuse mobile content management platform had some clever ways to manage and serve images, optimizing its image handling to ably work within those past constraints in order to assure quick page load times and an excellent overall user experience.  

 

Now, the need for that type of image optimization is declining as a growing number of mobile devices capable of displaying high res images are finding their way to market, and many data networks are now fast enough to handle the extra data associated with serving those larger images with little to no impact on an end user’s experience.

 

We’ve recently rolled out a new update to our mobile content management platform that will allow users the option to serve high res images in all their high res glory!

 

To take advantage of this option:

 

1)  Log into your MoFuse account and click on: acntstngs

2) Scroll down and you’ll see a new option:

imagehandling

 

  • By default, image resizing is disabled - which means that by default, images will be handled as they’ve always been, and will be optimized regardless of their original size and resolution. If you know that most of your traffic is not using mobile devices that support high res displays, and/or you know most of your traffic is on a mobile network that doesn’t support higher data speeds, it’s recommended that you leave the default setting configured.

 

  • If however you do want to be able to serve high resolution images? Simply enable the feature (i.e. enable the disable…), and you’re all set. No need to re-upload your previously uploaded high res images.

 

Not sure what you should do? Check out your on-platform mobile analytics and take a look at the “Top 10 Devices” and “Top 10 Carriers” data. Mobile analytics in action!

 

 

 

Platform Update Release – RSS: From Mobile to Desktop

RSS icon

RSS stands for ‘Really Simple Syndication’, and it’s aptly named. We’ve always loved RSS for how easy it makes integrating blogs and more into a MoFuse mobile website. In fact, MoFuse got its start doing just that! Helping people take their blogs mobile.

 

Today we’re rolling out an update that expands on our already robust support for RSS feeds. The update will allow users to click an article published to a mobile website via an RSS feed, and navigate directly to the desktop site version of that article. Perfect for publishers who want tighter integration between their mobile and desktop sites, and for those who want to make additional, related resources available for their readers, but who know that those extra resources may not be the best fit for their mobile site*.

 

Also in other ‘Celebrity Sighting’ News, our own Annette Tonti will be speaking at an upcoming ‘Marketing Goes Mobile event on Thursday, March 7! Click Here for Additional Information!

 

 *For additional information, check out our recent webinar that explains why it’s important to differentiate between the right mobile website content vs. the rest of your desktop website content: Just Click Here!