What is a “Brick and Mobile” Strategy?

Once upon a time, I worked in retail. I worked out of the Boston-based flagship store for a regional, now unfortunately defunct, musical instrument retailer. We, like many brick and mortar retailers, regularly found ourselves fighting an uphill battle with the internet – an uphill battle that was incredibly one-sided. …


Make Sure your Site is Ready for Mobile Holiday Shopping

Mobile Holiday Shopping

Last year, according to a report from Javelin Strategy and Research, consumers spent more than $20.7 billion shopping using mobile devices.  This year, a MarketLive survey tells us that 16 percent of consumers will be doing all or most of their holiday shopping by mobile.  Even when they aren’t purchasing via mobile, …