The 4 C’s of Mobile Marketing

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Story: A local grocery store chain recently introduced a neat ‘scan-as-you-go’ service into their stores. You walk in, scan your customer card, grab a handheld scanner and a bunch of grocery bags, and off you go. You simply scan items and bag them while you shop. When you’re ready to …


Best of the Mobile Web: Mobile Just Keeps on Growing

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Here is our latest round up of what is happening in the world of the mobile web:

1.  ”Mobile Drives Adoption of Social Media in 2012,” from TechCrunch.

Consumers now spend around 20 percent of their total time online using social networks via their personal computers, and 30 percent of their time …


Trying to convince others they need a mobile site?

We’re always amazed that for some folks the need to have a mobile site still takes some convincing.  If you find this also, and you’re looking for good data points to share with clients or internal team members, we can help!

Here’s a recent quick read from Mobile Marketer on why …


MoFuse CEO Named Mobile Woman to Watch

Looking forward to the new year, we’re pleased to share that our CEO, Annette Tonti, was named as one of the 2011 Mobile Woman to Watch, by Mobile Marketer.  This list “celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in …