Mobile Marketing: The Great Balancing Act

stackedstone

The ‘Holy Grail’ of marketing is the ability to engage with a consumer at exactly the right time (i.e. when they’re thinking about a need that your product or service offering can solve), with exactly the right message (be it a call-to-action or an offer), in order to influence them …


The Value of Mobile Websites

googlecalc

As with any marketing channel, there is always the question of value. Mobile websites are an important new marketing channel. How much ‘R’ will I get on my ‘I’, and in what sort of time frame? Regardless if your desired return is measured in revenue, sales, new leads, search engine …


Platform Update Release – RSS: From Mobile to Desktop

RSS stands for ‘Really Simple Syndication’, and it’s aptly named. We’ve always loved RSS for how easy it makes integrating blogs and more into a MoFuse mobile website. In fact, MoFuse got its start doing just that! Helping people take their blogs mobile.

Today we’re rolling out an update that expands on our …