The 4 C’s of Mobile Marketing

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Story: A local grocery store chain recently introduced a neat ‘scan-as-you-go’ service into their stores. You walk in, scan your customer card, grab a handheld scanner and a bunch of grocery bags, and off you go. You simply scan items and bag them while you shop. When you’re ready to …


The Value of Mobile Websites

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As with any marketing channel, there is always the question of value. Mobile websites are an important new marketing channel. How much ‘R’ will I get on my ‘I’, and in what sort of time frame? Regardless if your desired return is measured in revenue, sales, new leads, search engine …