What is a “Brick and Mobile” Strategy?

Once upon a time, I worked in retail. I worked out of the Boston-based flagship store for a regional, now unfortunately defunct, musical instrument retailer. We, like many brick and mortar retailers, regularly found ourselves fighting an uphill battle with the internet – an uphill battle that was incredibly one-sided. …


5 Things to Consider When you Design a Mobile Website

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So you are getting ready to design a mobile website but you aren’t sure where to start.  You are probably wondering: What content should I have? What phone do I design for? How can I get traffic to my site? How do I make sure it is user friendly?

Here are …


Build your Business Building Mobile Websites

Mobile websites rapidly gain traction

Small and medium sized businesses are turning to mobile to reach their increasingly mobile customers.  BIA/Kelsey recently reported that 14.7 percent of SMBs have a mobile website, with 22 percent looking to add one next year, up from only 8.7 percent last year. With the holiday season around the corner, …


Make Sure your Site is Ready for Mobile Holiday Shopping

Mobile Holiday Shopping

Last year, according to a report from Javelin Strategy and Research, consumers spent more than $20.7 billion shopping using mobile devices.  This year, a MarketLive survey tells us that 16 percent of consumers will be doing all or most of their holiday shopping by mobile.  Even when they aren’t purchasing via mobile, …


Drive Sales with Mobile Coupons

Looking for a way to tie mobile your mobile site to in-store sales?  Try creating a mobile coupon! These are an effective way to drive mobile website traffic and they also work well in conjunction with QR code and SMS campaigns.

How to do this on MoFuse – in just two …