The 4 C’s of Mobile Marketing

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Story: A local grocery store chain recently introduced a neat ‘scan-as-you-go’ service into their stores. You walk in, scan your customer card, grab a handheld scanner and a bunch of grocery bags, and off you go. You simply scan items and bag them while you shop. When you’re ready to …


Mobile Marketing: The Great Balancing Act

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The ‘Holy Grail’ of marketing is the ability to engage with a consumer at exactly the right time (i.e. when they’re thinking about a need that your product or service offering can solve), with exactly the right message (be it a call-to-action or an offer), in order to influence them …